Social media prompts sponsorship

By: Horse Deals

Social media prompts sponsorship
Lauren Shannon - credit Adam Fanthorpe<br><br>

New Equine Wear (NEW) is supporting 4-star event rider and young rider team gold medallist Lauren Shannon, thanks to Twitter.

Lauren used Twitter to ask for protective boot recommendations and when several users suggested NEW’s X-Country Airoflow boots, she got in touch with the manufacturers which in turn led to the offer of sponsorship.

"We are really pleased to be working with Lauren," said Richard Balfry of New Equine Wear. "She has a great team of horses and an enviable eventing record - we’re looking forward to seeing what this season will bring.

"We also love how she utilises social media, her blogs on various websites, and how she keeps sponsors and people interested in her progress fully updated. It shows how committed she is and how backing Lauren is beneficial to our brand and products."

Contact 01172 303700 or visit and to find out more about Lauren visit