Houghton International seeks new title sponsor

By: Horse Deals

Houghton International seeks new title sponsor
Houghton International seeks new title sponsor

Houghton International, one on Britain’s top three-day events is looking for a new sponsor after its partnership with Subaru (UK) Ltd and Musketeer Event Management has come to an end. 

Alec Lochore, eventing manager at London 2012, who runs Houghton International, says: "We are extremely grateful for the support we have had from Subaru UK over the past six years. During this association we have raised the profile of the Houghton International to be one of the key dates in the British equestrian calendar. International and British riders alike love the event, set in the beautiful parkland of Houghton Hall. Title sponsorship of an event of this kind is a rare opportunity to gain immense exposure to the countryside and equestrian market. Admittedly it is late in the year, but we are hopeful of finding a new title sponsor for 2013 onwards."

Haydn Davies, IM Group marketing director says: "In the time that Subaru UK has sponsored the Houghton Horse Trials, we've enjoyed an enhanced profile among some of our key customers as we believe there is a real affinity between outdoor sports like eventing and the people who buy our cars. This renowned event in the equestrian calendar has given us a successful platform for promotion; the time is now right to focus in different areas to reflect the challenges we face within the business".

For more information about sponsorship contact Alec Lochore 01485 210070 or 07710 518835. 

Visit www.houghtoninternational.co.uk.


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