Star fashion brand continues World Cup dressage sponsorship

By: Horse Deals


Star fashion brand continues World Cup dressage sponsorship
Star fashion brand continues World Cup dressage sponsorship

Reem Acra, the international fashion designer, has signed a new contract extending title sponsorship of the FEI World Cup™ Dressage Western European League and Final for a further three-year cycle until 2016.

The New York based designer, who has dressed some of Hollywood’s top stars, including Madonna, Angelina Jolie, Taylor Swift and Eva Longoria, became title sponsor of the FEI World Cup™.

Dressage Western European League and of the FEI World Cup™ Final at the start of the 2010/2011 World Cup season.

"When I took on the title sponsorship of the Western European League and the World Cup Final in October 2010, I did it because I love the sport and I love horses," said Reem Acra. "It has proved to be a perfect match for the Reem Acra brand. The elegance of dressage reflects the passion and creativity that inspire my own designs."

FEI President HRH Princess Haya said. "This partnership has taken the beauty of our sport to new audiences and we are looking forward to maintaining this strong connection. Reem Acra’s own success story allows her to understand the determination and dedication that is necessary to reach the top."

The Reem Acra FEI World Cup™ Dressage Western European League 2012/2013 will be run over eight events, culminating in the Reem Acra FEI World Cup™ Dressage Finals in Gothenburg next spring, where the world’s best will compete for the overall title.

Reem Acra FEI World Cup™ Dressage Western European League 2012/2013 calendar:

Odense (DEN) 18-21 October 2012

Lyon (FRA) 31 October – 4 November 2012

Stuttgart (GER) 14-18 November 2012

Stockholm (SWE) 30 November – 2 December 2012

London Olympia (GBR) 17-23 December 2012

Amsterdam (NED) 18-20 January 2013

Neumünster (GER) 14-17 February 2013

's-Hertogenbosch (NED) 14-17 March 2013

Reem Acra FEI World Cup™ Dressage Final 2013

Gothenburg (SWE) 24-28 April 2013

For more information visit www.fei.org.