Facebook fans come face to face with rescued horses

By: Horse Deals


Facebook fans come face to face with rescued horses
Facebook fans come face to face with rescued horses

As new figures show visits to paid-for attractions in England falling, one West Country attraction is finding innovative new ways to attract visitors and supporters.

HorseWorld, an animal welfare charity in Bristol gave their fans on social media website Facebook a free day out on Sunday 15th January which proved to be very successful with over 150 people taking advantage of the offer. HorseWorld rescues horses, ponies and donkeys that have been abandoned, mistreated and neglected. The charity rehabilitates and rehomes up to 100 abandoned, neglected and mistreated horses, ponies and donkeys every year, and operates a Visitor Centre at which members of the public can meet many of its horses close-up, and learn more about the stories that led them to being there.

HorseWorld Communications Officer, Amy Williams attributes the success of ‘Facebook Friends for Free’ to the rapidly increasing number of people engaging with the charity on social media sites: "Social media means charities and visitor attractions have to re-think their approach and develop new ways to engage. Ground-breaking initiatives like HorseWorld’s Facebook Friends for Free Day help us develop our thriving social media presence. We now have around 1,500 fans on our HorseWorld Trust Facebook page and a similar number of Twitter followers. These numbers have grown significantly over the past couple of weeks while the free day out voucher was available.

"Our Facebook page has become quite a community and allows members of the public to keep in touch. They’re using it to ask advice about equine issues, and share their own photos and experiences. They are also learning about the rescued horses’ progress in their rehabilitation and keeping up to date with events at the charity’s visitor centre and welfare department. We’re keen to stay at the forefront of social media innovation and are now considering our next special offers to our social media community."

For more information about HorseWorld Trust and to follow the charity on Facebook, Twitter and Troton.com, go to www.horseworld.org.uk and follow the links on the homepage.

 

If you are looking for horses for sale, take a look at a range of adverts