Hickstead launch iPhone App

By: Horse Deals

Hickstead launch iPhone App
Hickstead launch iPhone App
Hickstead has become the latest equestrian venue to embrace modern technology, following the launch of its exclusive free iPhone app. Available to download now, the app will be a must-have for anyone who wants to keep up to date with the action from the British Jumping Derby Meeting (22-26 June), the Longines Royal International Horse Show (26-31 July) and the All England Jumping Championships

(8-11 September).

Visitors to the show will be able to determine whether to bring sunscreen or an umbrella, with a live local Hickstead weather broadcast right from the app, plus there’s an in-built map that gives users traffic updates and directions to the showground. There is also a special ‘Augmented Reality’ section, where users can use their camera to detect where they are on the showground, and directions and useful information will pop up on the interactive map.

"We think the app will become a groom’s new best friend, as the live updates will reduce the amount of running around to different rings checking on class timings," says Hickstead director Daisy Bunn. "We will also be running regular app-related prize giveaways, with some fabulous goodies up for grabs."

Hickstead’s new app comes hot on the heels of the launch of the new-look website, www.hickstead.co.uk. The All England Jumping Course also has a strong presence on social networking sites including facebook.com/hickstead, and twitter.com/hicksteadevents.

"Contrary to popular belief, a lot of equestrians are very clued up on the latest technological advancements. For busy competitors constantly on the road, and horse owners who spend much more time out and about in the yard rather than in front of a computer, smartphones and mobile technology have been a Godsend," adds Daisy. "With this in mind, we thought an app would be ideal for all of our competitors and visitors, and we have tried to include as much information as possible to make their Hickstead experience even better."

• To download the app, visit http://itunes.apple.com/gb/app/hickstead-2011/id439986480?mt=8

The Hickstead app is currently available on iPhone only.