End of an era for British Open

By: Horse Deals

End of an era for British Open
End of an era for British Open
The British Open Show Jumping Championships will not run next year.

In a statement issued by Grandstand Event Management, managing director, Helena Pettit said:
"We have invested very heavily in the British Open Show Jumping Championships over the past eight years and within this time we have not had one profitable year. We have therefore had to take a close look at the event and at this time we will use a break to consider options for the show.
Although we have a loyal audience base; for the show to be successful in the long term, we need to attract a larger number of visitors and also to increase our sponsorship.

"We already have the perfect venue at the NEC and have trialled several new inclusions over the last few years. However, we believe we do not have the format quite right and intend to look at the shows content with the possibility of re-launching the show again in the future with a new look, feel and revitalised schedule.
"We wouldn’t be removing all the show’s existing content but we would have some new inclusions we feel will add to the audiences experience whilst offering them great value for money.

"We would like to thank our sponsors/partners, all of our officials and stewards, the societies and of course our visitors that have all supported us over the past eight years."