Cheers for BETA

By: Horse Deals

Cheers for BETA
Peter Phillips (left) and Richard Brown (right) of Abbey pictured with the celebratory ‘Abbey Loriner’s Ale’ at BETA International 2010
Abbey, sponsors of BETA (British Equestrian Trade Association) International recently celebrated its three years of sponsorship with a special Loriner’s Ale supplied by Storm Brewery of Macclesfield.

The idea came about after an misprintwas spotted on last year’s promotional bags; where the email address was printed as

When one of the team spotted the printing error, they commissioned the ‘Loriner’s Ale’ to mark their continued sponsorship of this major "shopping" event.

Peter Phillips of Abbey said: "When we spotted the error it seemed to be an ideal opportunity to thank our loyal customers for their continuing support. It also allowed us to support our local brewery and finish the show with a very good glass of beer."