Horseowners spending survey results

By: Horse Deals


Horseowners spending survey results
Horseowners spending survey results
New research from the British Equestrian Trade Association (BETA) has revealed that horseowners are continuing to spend money on their favourite pastime, in spite of the recession.

The BETA survey also revea;ed that the vast majority of equine consumers still favour dealing with specialist equestrian retailers over ebay or supermarkets.

During the past 12 months, more than 90% of owners have purchased feed (97%) and bedding (91%). Spending on non-essentials has also remained buoyant with 91% of owners splashing out on supplements, 91% buying horse clothing and equipment and 95% investing in rider clothing.

Tack is another popular purchase, 83% of owners having bought some in the past 12 months. There’s also been great interest in buying saddles with almost half (47%) of owners treating themselves.

Results showed that 62% prefer to source saddles through specialist saddlers followed by general equestrian retailers (16%). Private sales amount to 12% with just 7% buying on ebay.

This latest measure of equestrian consumers’ spending habits is drawn from BETA’s Equestrian Consumer Research Panel. Respondents typically ride at least four days a week, own one or more horses, are female and aged between 25 and 55.

All professional and leisure riders and owners are invited to join the Equestrian Consumer Research Panel. Contact BETA on tel 01937 587062 or email info@beta-uk.org